A new free online course, “Export Upgrade: The Formula for Growth,” is now available on the Diia.Business portal. It is designed for entrepreneurs and exporters who already have experience in foreign markets and want to scale their business, increase efficiency, minimize risks, and implement modern solutions.
By taking this course, entrepreneurs will learn how to:
- adapt their product to the requirements of international markets;
- build an effective team;
- optimize sales and logistics; and attract additional financing.
The course focuses on the implementation of digital tools, risk management, legal protection, and preparation for scaling up business in foreign markets.
The course consists of 56 episodes lasting 2–17 minutes, covering the following topics:
- Management and sales: building an export strategy and sales department, choosing distribution channels
- Product management: research, defining the target product, adaptation, team building, innovative approaches to developing an offer
- International standards, certifications: labeling of goods and cargo, legal requirements
- Marketing and promotion: brand strategy, personal branding, LinkedIn for exporters, participation in international events
- Digital marketing: SEO, targeting, analytics, email newsletters, building an effective website, dashboards
- Legal aspects and risks: foreign economic activity agreements (structure, key points), international contracts, legislation, counterparty verification, intellectual property protection, re-export
- Safe export: partner verification, insurance
- Financial planning: budgeting, financing tools, documentary letters of credit, venture capital investments, international grants
- International logistics: route optimization, document processing, working with carriers, customs clearance
- Negotiations and cultural flexibility: preparation for negotiations, strategy, intercultural characteristics
- Automation and AI: using CRM, ERP, BI, integrating artificial intelligence to improve business process efficiency
After watching the series, you can test your knowledge in the final test and receive a certificate.
The online educational course “Export Upgrade: Development Formula” is available in the “Online Courses” section on the Diia.Business portal.
The online course “E-commerce for Export: How to Sell Goods Abroad” was developed and organized by the public organization Unite Ukraine in collaboration with the Office for Entrepreneurship and Export Development, the national project Diia.Business, and with the support of the Ukraine-Moldova American Enterprise Fund.
Source: https://thedigital.gov.ua/
